Own a casino? List it for free.
Founding Partners pay nothing until we deliver a verified-click allowance. See how the partner program works.
Gambler's Atlas is a worldwide casino database used by travelers and players actively researching where to go. As a partner, you control your listing, own your data, and pay only for measurable results, starting with pay-per-click.
The first 100 casinos to join get a permanent Founding Partner badge and a waived initiation fee, benefits no future partner can earn. Every partner, founding or not, pays no monthly fee through December 2027 and no CPC charges until reaching your tier's free-click allowance. Spots are reviewed in the order applications arrive; once 100 are filled, the program closes for good.
Spots are limited and not guaranteed. Applications are reviewed in order received.
Claim your listing and get a full dashboard: analytics, profile editing, promotions, invoicing, and platform-level visibility, all built in from day one.
Live Analytics
Click counts by category, a 30-day chart, and earnings estimates, updated in real time.
Self-Serve Profile
Edit hours, gaming floor, hotel, dining, and photos yourself. Changes go live instantly.
Promotions & Codes
Publish promo codes, set redemption rules, and track every redemption from your dashboard.
CSV Exports
Download a click-level report for any billing period: billable vs. non-billable, timestamped.
Verified Badge
A trust indicator on your listing telling visitors your info is actively managed.
Priority Placement
Partner listings rank higher in search results, filters, and the interactive map.
Stripe Invoicing
Review and pay monthly invoices online, with full line-item history always on hand.
Search-Built Listings
Structured per-section content ranks for high-intent queries like "poker rooms near Biloxi."
Your visitors arrive through search, already close to deciding where to go. Search-built listings, faceted filters, an interactive map, and Near Me all surface partner listings first, and partner casinos are eligible for editorial coverage that builds long-term search authority. Sponsored placement is a separate, clearly labeled paid boost, not how most of your traffic arrives.
From submission to a live partner account typically takes less than one week.
Apply
Submit gamblersatlas.com/apply, whether or not your casino is already listed.
Verify
We confirm the property is a real, operating casino. Usually 3-5 business days.
Set Up
We configure your partner token and rate card by tier, then email your login.
Go Live
Build out your profile and your Verified Partner badge activates immediately.
You pay for results, not placement. The entry rung is pay-per-click: a set rate for every qualified click through to your site, with no impression fees or subscriptions. From there it climbs toward desk-verified visits (a promo code redeemed and confirmed by an attendant) and, soon, audience intelligence built on wishlists and players-card data already visible in your dashboard today.
Clicks are tracked across ten categories, each with its own published rate by casino tier, and only count as billable within a 2-clicks-per-link-per-hour-per-user limit so accidental double-clicks never inflate your invoice. Every rate, fee, and allowance for your tier is in the published card below.
Every rate below is published by casino tier, not negotiated case by case. Find your tier in the definitions table, then use the picker for its full rate card.
Guidelines, Not Rules
These definitions are guidelines, not strict rules. Casino profiles are not always black and white, so we reserve judgment on the final classification for any property.
Rough guidelines for what classifies as each casino type.
| Criterion | Slot Parlors | Card Rooms | Local Casinos | Regional Casinos | Large Casinos | Large Resort Casinos |
|---|---|---|---|---|---|---|
| Table Games | 0 | 0 | 0 - 5 | 6 - 15 |
Have a question not covered here? Copied to Clipboard and we'll get back to you during normal business hours.
Apply for the Founding Partner Program
Founding Partners pay no initiation fee. Every partner currently pays no monthly fee through December 2027 and no CPC charges until their tier's free-click allowance is used. Spots are reviewed in order received and are not guaranteed.
| 16 - 30 |
| 31+ |
| Slots | 100+ | 0 | 0 - 100 | 101 - 250 | 251 - 750 | 751+ |
| Poker Tables | 0 | 4+ | 0 - 4 | 5 - 10 | 11 - 20 | 21+ |
| Hotel Rooms | 0 | 0 | 0 | 0 | 0 - 50 | 51+ |
Properties that do not fit these shapes are priced as Custom, which is quoted directly. Select it in the rate card below.
Select your casino's tier to see its complete published rates. "N/A" means that category does not apply to this tier; "Contact Sales" means the pricing is bespoke and quoted directly.
Casino Home CPC
$2.7500
Slots CPC
$3.2500
Table Games CPC
$2.7500
Poker CPC
$1.5000
Sportsbook CPC
$2.2500
Hotel CPC
$1.2500
Dining CPC
$0.8500
Entertainment CPC
$1.5000
Promotions CPC
$3.0000
Site Discovery CPC
$1.0000
Promotion Redemption
15%
Sponsorship
Contact Sales
Free Clicks Before CPC Billing
250 clicks
Monthly Fee
We are currently offering no monthly fees until December 2027
$0.00
Confirmed Visit Rate
We are currently offering free confirmed visits until December 2027
$0.00
Initiation Fee
We are offering our first 100 Partners no initiation fee
$0.00
New Player Leads
API Usage